It Only Takes One: How to Create the Right Idea--and Then Make It Happen

"A lively and informative account of the creative process and how it works by someone who obviously knows." - George Plimpton, editor of The Paris Review "Finally, a GPS for finding your great ideas." - Mike Slosberg, cofounder of Digitas. The ability to turn a good idea into a great reality is a vital ingredient in achieving success. In It Only Takes One, John Emmerling offers an innovative, exciting, and proven method for taking your idea from a first faint flash to a fabulous finish. In this remarkable book, filled with exercises, charming cartoons, and quizzes, Emmerling explains the six steps of his incredible effective S.T.R.I.K.E. process. With chapters on salesmanship, enthusiasm, chutzpah, and much more, It Only Takes One provides you with the creative power you need to strike it big on the road to success.