Top Dog: The Science of Winning and Losing

New York Times Bestseller Po Bronson and Ashley Merrymans work changes the national dialogue Beyond their bestselling books you know them from commentary and features in the New York Times CNN NPR Time Newsweek Wired New York and more E-mail Facebook and Twitter accounts are filled with demands to read their reporting such as How Not to Talk to Your Kids Creativity Crisis and Losing Is Good for YouIn TOP DOG Bronson and Merryman again use their astonishing blend of science and storytelling to reveal whats truly in the heart of a champion The joy of victory and the character-building agony of defeat Testosterone and the neuroscience of mistakes Why rivals motivate How home field advantage gets you a raise What teamwork really requires Its baseball the SAT sales contests and Linux How before da Vinci and FedEx were innovators first they were great competitorsOlympians carry TOP DOG in their gym bags Its in briefcases of Wall Street traders and Madison Avenue madmen Risk takers from Silicon Valley to Vegas race to implement its ideas as educators debate it in halls of academia Now see for yourself what this game-changing talk is all about.