Cold Calling Techniques

The definitive guide to cold calling success!<p>For more than thirty years, Stephan Schiffman, America's #1 corporate sales trainer, has shown millions of salespeople how to close a deal. In this newest edition of <i>Cold Calling Techniques (That Really Work!) </i>, he'll show you why cold calling is still a central element of the sales cycle and where to find the best leads. Updated with new information on e-mail selling, refining voice-mail messages, and online networking, his time-tested advice includes valuable discussion points that you'll need to cover in order to effectively present your product or service and arrange a meeting. Schiffman teaches you how to use his proven strategies to:Turn leads into prospectsLearn more about the client's needsConvey the ability to meet the client's demandsOvercome common objections With <i>Cold Calling Techniques (That Really Work!) , 7th Edition</i>, you'll watch your performance soar as you beat the competition and score a meeting every time!</p>