Make your business stand out without the cost of advertising!The best marketing you can do for your business is to concentrate on creating a high-quality operation that customers, employees and other businesspeople will trust, respect and recommend.Marketing Without Advertising teaches small business owners practical strategies to:# encourage customers to spread the good word about your business# attract new customers and gain their trust# turn dissatisfied customers into loyal supporters# list your products or services widely and inexpensively# plan marketing events that will keep customers involved# encourage the media to comment positively on your businessThe 6th edition is completely rewritten with and updated with real world examples and resources.
