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Luxury Strategy in Action by Jonas Hoffmann

Luxury Strategy in Action

Jonas Hoffmann
220 pages
Palgrave Macmillan
Jan 2016
Hardcover
Business & Investing WSBN
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Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the twenty-first century.
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About this book
Pages 220
Publisher Palgrave Macmillan
Published 2016
Readers 0

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