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Sport as a Business: International, Professional and Commercial Aspects by H. Dolles

Sport as a Business: International, Professional and Commercial Aspects

H. Dolles
279 pages
Palgrave Macmillan
May 2011
Hardcover
Business & Investing WSBN
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Sport has a number of distinctive characteristics whichimpact onthe extent of its globalization. This book seeks to gain a deeper understanding of the unique development in sports, its governance, its logic of co-creation of value and the advancement of the industry towards internationalisation, professionalization and commercialization
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About this book
Pages 279
Publisher Palgrave Macmillan
Published 2011
Readers 0

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