Marketing Management

Greg Marshall and Mark Johnston both of Rollins College have taken great effort to represent marketing management the way it is actually practiced in successful organizations today. The 4th edition written for today's students in an interesting lively professional tone has received the exclusive endorsement of the American Marketing Association as the recommended key resources for the PCM exam. The content of the 4th edition reflects the major trends in the managerial practice of marketing and the pedagogy is crafted around learning and teaching preferences in today's classroom. Newly incorporated coverage includes the impact of the COVID-19 pandemic on supply chain and crisis management global privacy practices among Big Tech Robocalls with the new "TRACED Act" influencer marketing consumer marketing attention to diversity equity and inclusion gender-based segmentation disruptive innovation and enhanced content focused on Gen Z alongside many others! Additionally 25 new key terms have been added based on the rapid changes occurring to ensure currency. The 14-chapter framework available in both print and digital versions is perfect for all course timetables and modalities. Marketing Management 4e provides a fully developed array of digital interactives come to life through our integrated technology of Connect. Connect features new video cases application-based activities and marketing analytics exercises among several others!Marketing Management 4e provides a fully developed array of application activities both at the end of each chapter and in McGraw-Hill's Connect along with marketing plan project suggestions. Connect updates include new video cases featuring companies such as FedEx Marriott International Domino's as well as new Application-Based Activities specific to marketing management. Keep your course current by subscribing to the Marshall/Johnston Marketing Management blog (https://marshall-johnstonmm.com) which brings current marketing management issues to your class complete with discussion questions.