Understanding Canadian Business

Understanding Canadian Business Ninth edition remains current featuring the latest business practices and other developments affecting business including sustainability, motivation myths, Generation Z, green, ethnic, and mobile marketing. Nickels remains comprehensive and user-friendly with the authors listening to student and instructor feedback and making changes and enhancements based upon many of the recommendations. The author team have used their own materials, and are dialed into what's happening in business and in the classroom, and right now, what's happening, is "change". The message "no more business as usual" is one that resonates in Nickels 9e in the content and in the way in which technology is being integrated.