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Planning the Corporate Reputation (RLE Marketing) (Routledge Library Editions: Marketing) by Vic Markham

Planning the Corporate Reputation (RLE Marketing) (Routledge Library Editions: Marketing)

Vic Markham
204 pages
Routledge
Aug 2014
Hardcover
Business & Investing WSBN
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This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market research right through to organization and control of the corporate plan.
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About this book
Pages 204
Publisher Routledge
Published 2014
Readers 0

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