Connected Marketing

Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. . Edited by marketing consultants Justin Kirby (Digital Media Communications) and Dr. Paul Marsden (Spheeris/London School of Economics) , and with a foreword by Emanuel Rosen (author of the bestselling 'Anatomy of Buzz') Connected Marketing is a collaborative work written by 17 opinion-leading consultants and practitioners working at the cutting edge of viral, buzz and word of mouth marketing. Contributing authors to Connected Marketing are Stéphane Allard (Spheeris) , Schuyler Brown (Buzz@Euro RSCG) , Idil Cakim (Burson-Marsteller) , Andrew Corcoran (Lincoln Business School) , Steve Curran, (Pod Digital) , Brad Ferguson (Informative) , Justin Foxton (CommentUK) , Graham Goodkind (Frank PR) , Justin Kirby (Digital Media Communications) , Paul Marsden (Spheeris) , Liam Mulhall (Brewtopia) , Greg Nyilasy (University of Georgia) , Martin Oetting (ESCP-EAP European School of Management) , Bernd Rothlingshofer (Independent) , Sven Rusticus (Icemedia) , Pete Snyder (New Media Strategies) and Thomas Zorbach (vm-people) .. Connected Marketing shows how businesses can harness connectivity between clients, customers and consumers as powerful marketing media for driving demand.