Jump into successful B2B marketing with this comprehensive guideIf your business operates within the business-to-business (B2B) market by selling goods or services to other businesses, then B2B marketing is the lifeblood of your company. B2B Marketing For Dummies takes the mystery out of the various intertwined practices that make up successful B2B marketing campaigns, and shows you how to combine those practices to create your own lucrative initiatives.Written in the fun, friendly style that the For Dummies series of books is known for, this comprehensive, hands-on guide to B2B marketing will serve as your playbook for understanding the underlying principles of business-to-business marketing, and applying those principles in a manner that breeds success.
