Designing Brand Identity: An Essential Guide for the Whole Branding Team

<b>A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand</b> <p>From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, <i>Designing Brand Identity, Fourth Edition</i> offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.</p> Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity