Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design by David Langton

Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design

David Langton
236 pages
Wiley
Sep 2011
Business & Investing WSBN
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<b>Effective creative strategies and campaigns for business owners or marketers</b> <p>Whether it's on the Web, in a book, or live in-person, the most effective solutions are those that unexpectedly grab our attention. David Langton and Anita Campbell identify eye-catching and thought-provoking marketing and PR tips, ideas, and creative &quot;stunts.&quot; This compendium of winning ideas will inspire small business leaders, creative professionals, and students. Award-winning visual communication designer David Langton has worked for a range of businesses from Fortune 500 leaders to small businesses. Anita Campbell, an internationally known small business expert, reaches over 2 million small business owners and stakeholders annually.</p> <p>Through case studies, photos, and illustrations, <i>Visual Marketing</i> displays creative marketing campaigns that brought attention to small businesses in unique, compelling, and unexpected ways.</p> Online visual marketing solutions may include apps, interactive games tools and modules; infographics; HTML emails / e-newsletters; widgets; YouTube videos; flash animation; social networking campaigns; websites, weblets, mini-sites; blogs; podcasts / MP3s; projected signage; PowerPoint / keynote presentations In print solutions may include brochures, flyers; annual reports; books; direct mail, post cards; newsletters; invitations; letters; press releases; infographics On-site, giveaways, exhibit, and tradeshow solutions may include live events and performances; signs; billboards; exhibits; banners; tent cards; posters; plasmas screens; kiosks; giveaways: tchotchkes, t-shirts, tote bags, etc.; floor graphics/vinyl graphic wraps <p>With <i>Visual Marketing,</i> you'll discover 99 powerful strategies for capturing the attention of your potential customers.</p>
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About this book
Pages 236
Publisher Wiley
Published 2011
Readers 0