the First :28 Seconds: Advanced Communication Hacks for CRUSHING Initial Interactions

Early deal stages are when your potential clients are really the most impressionable, so if you "get it right" from the very beginning, it sets the stage for the entire relationship, but realistically, the same thing can be said for if you "get it wrong" from the very beginning because as time goes on, your potential clients' perceptions (good or bad) become solidified. The First :28 Seconds lays out the communication frameworks for how to safely navigate the minefield of initial business interactions and shows you how to systematically--yet authentically--open relationships in a way that consistently puts you in the leadership position.