The Entrepreneur Roller Coaster: Why Now Is the Time to #Join the Ride

66 PERCENT OF SMALL BUSINESSES FAIL—AND ITS NOT FOR THE REASONS YOU THINK.WHY DO THEY FAIL?That is what SUCCESS Publisher Darren Hardy set out on a mission to discover.What he found was startling. All the previously reported reasons and assumptions for the failure rate capital, location, credit, inventory management, and competition were wrong. Failure was not due to outside factors—they were internal. They werent economic—they were emotional. The unexpected and terrifying emotional roller coaster an entrepreneur experiences is the greatest factor in why most quit and ultimately fail. BUT IT DOESNT HAVE TO BE THAT WAY.The Entrepreneur Roller Coaster Why Now Is The Time To JoinTheRide, will prepare you for the wild ride of entrepreneurship. It will warn you of forthcoming fears, doubts, and the self-defeating conditioning of your upbringing and past, inoculate you from the naysayers, dream-stealers, and pains of rejection and failure, and guide you as you build those under-developed skills of independence, selfmotivation, and self-accountability safely past the landmines that blow up and cause the failure of 66 percent of all new businesses.