Time-to-Profit Project Management: A Primer for Project Managers in Commercial Product Development

Time-to-Profit Project Management is about winning the time-to-profit product development race. The popular time-to-market concept is about being the first to develop, produce, and launch a product. Time-to-profit is more comprehensive than time-to-market. Time-to-profit begins before the product development process, in the management of new product ideas that are not yet product development projects. Time-to-profit endures beyond product launch and continues until a successor product allows completion of close-out activities. Time-to-profit is broader than time-to-market. It includes activities traditionally associated with marketing, sales, and customer service. Winning the time-to-profit race means perfecting all of the elements that the market anticipates. It means going the extra step to exceed customer expectations.