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High-Net-Worth Psychology: Finding, Winning and Keeping Affluent Investors by Russ Alan Prince

High-Net-Worth Psychology: Finding, Winning and Keeping Affluent Investors

Russ Alan Prince
287 pages
Hnw Pr
Jan 1999
Paperback
Psychology & Philosophy WSBN
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Using state-of-the art research, the authors probe the psychological reasons why the wealthy invest the way they do. The framework of nine investor psychologies enables advisors to position and sell financial products ranging from mutual funds to managed accounts more effectively than ever before. Insights on prospecting and asset capture round out the book.
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About this book
Pages 287
Publisher Hnw Pr
Published 1999
Readers 0

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