Boswell, a book packager, should be expected to know, yet he manages to come up with only 10 awful truthsperhaps he neglected to consult the galley slaves in the hold below virtually any book-biz aerie. Among his gloomy alerts: returns of hardcovers average three out of every 10 books shipped to bookstores; paperback shelf life is three to six weeks; 53,000 new titles are published annually, with the average individual hardcover sale 5000 copies. After alarming aspiring writers with such verities, Boswell becomes positively cheering and sets out to instruct them on how to bypass the slush pile and best the overloaded system of publishing"one of our most idealized and misunderstood industries." Writers, he argues, must be calculating, from psyching out the subliminal wants of potential readers to submitting a book proposal to a publisher (the stress is on "research, germination, execution").
