This authoritative guide features nearly 5,000 listings, 16 pages of color and 650 black-and-white photos of hundreds of different advertisements, including 7-up, Campbell's, Coca-Cola, Pepsi-Cola, Sunbeam, Wrigley's, and many others. With the most detailed listings of any price guide of its kind, this book targets dealers and collectors specializing in antiques and collectibles advertising.