Great companies thrive on innovation, but the day-to-day operations of corporate giants are designed to optimise the core business, drive efficiency and avoid risk. Yet these goals are the very opposite of the focus of innovation! In every big business, there are corporate entrepreneurs tasked with delivering innovation projects within this context. How can they overcome the challenges and drive successful innovation in their organisation? In this insiders guide, Dan Taylor has unique first-hand access to some of the worlds most experienced and successful corporate entrepreneurs - from companies including Amazon, Barclays, British Airways, MasterCard, Philips, Procter Gamble, Shell, Sky News, Tesco and Virgin. In more than 100 case study examples, these experts reveal the secrets that are the difference between success and failure in big business innovation.
