How to Get the Most Out of Trade Shows

This no-nonsense approach to planning and staffing exhibits comes complete with an exhibit planning handbook and personal trade show survival kit. You'll see how to develop, execute, and follow through on trade show plans, plus how to: -- Select the "right" trade shows to attend-- Set show objectives-- Generate booth traffic ahead of time-- Add interest to booths with electronic and interactive marketing-- Close sales and follow up on leads for future sales-- Work a show even when you're not exhibiting