Encyclopedia of Global Industries

A reference on global marketing, providing both an international perspective and detailed information on industry (as opposed to company) activity within individual nations. The articles cover the history, development, and current status of 115 international industries, including biotechnology, cable and other pay television services, commodity trading, computer software, engineering services, information retrieval services, motor vehicles and car bodies, pharmaceutical preparations, real estate, and telecommunications. Some 500 charts, tables, and graphs accompany the textual accounts, including company and country rankings. Includes industry, Harmonized System/SIC conversion, geographic, and general indexes. Annotation c. by Book News, Inc., Portland, Or.