The Retail Revolution: How Wal-Mart Created a Brave New World of Business by Nelson Lichtenstein

The Retail Revolution: How Wal-Mart Created a Brave New World of Business

Nelson Lichtenstein
Metropolitan Books
Jul 2009
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The definitive account of how a small Ozarks company upended the world of business and what that change meansWal-Mart, the world’s largest company, roared out of the rural South to change the way business is done. Deploying computer-age technology, Reagan-era politics, and Protestant evangelism, Sam Walton’s firm became a byword for cheap goods and low-paid workers, famed for the ruthless efficiency of its global network of stores and factories. But the revolution has gone further: Sam’s protégés have created a new economic order which puts thousands of manufacturers, indeed whole regions, in thrall to a retail royalty. Like the Pennsylvania Railroad and General Motors in their heyday, Wal-Mart sets the commercial model for a huge swath of the global economy.
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About this book
Publisher Metropolitan Books
Published 2009
Readers 0