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The Naked Consumer: How Our Private Lives Become Public Commodities by Erik Larson

The Naked Consumer: How Our Private Lives Become Public Commodities

Erik Larson
275 pages
Henry Holt & Co; 1st edition
Oct 1992
Hardcover
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A look at modern marketing chronicles the pursuit of the American consumer, describing how companies use spies, hidden cameras, computers, and sonar and EEG machines to understand what shoppers want. 15,000 first printing.
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