Marketing to the Campus Crowd: Everything You Need to Know to Capture the $200 Billion College Market

David A. Morrison, president of TWENTYSOMETHING Inc., is an internationally acclaimed expert in young adult consulting. In this groundbreaking book, Morrison shares his unparalleled insights on a critical consumer audience: the highly coveted, incredibly elusive, college market. Essential reading for any business executive interested in generating maximum returns and avoiding costly mistakes, Marketing to the Campus Crowd features: - Invaluable case studies across numerous industries - Commentary on over 22 leading media/promotional channels - Key statistics & charts - Extensive advertising examples - Unparalleled insights and strategic recommendations - A critical look at the pre/post-college markets as well as gatekeepers, key influencers, and institutional buyers In its review of Marketing to the Campus Crowd, The Washington Post hailed Morrison as the "consummate marketing insider.