Anatomy of a Business Plan: A Step-By-Step Guide to Starting Smart, Building the Business and Securing Your Company's Future (2nd Edition)

With its clear and concise language, this book explains how to prepare an effective plan for starting up a new business. It offers a detailed discussion of the three major areas of business planning--organization, marketing, and finances--and shows how to bring all the necessary information together and keep it up-to-date. Includes a useful resource section and a glossary of key business terms.