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Revitalizing the Pharmaceutical Business: Innovative Marketing Approaches by Raja B Smarta

Revitalizing the Pharmaceutical Business: Innovative Marketing Approaches

Raja B Smarta
296 pages
SAGE Publications Pvt. Ltd
Dec 1999
Hardcover
Business & Investing WSBN
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This book discusses how pharmaceutical companies can forge an enduring and competitive strategy by developing and nurturing its marking assets. The author emphasizes the need to be creative in communication to ones customer and to teach them through well-defined distribution channels.
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About this book
Pages 296
Publisher SAGE Publications Pv...
Published 1999
Readers 0

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