According to Korda (Country Matters, etc.), it was only in 1895 that someone Harry Thurston Peck of the Bookman published the first bestseller list, and that listed only fiction. PW ran the first nonfiction list 17 years later. Today, bestseller lists galvanize the publishing industry, much as their cousins do the film and recording industries, among others. Of the several books written about bestseller lists (most notably, Alice Payne Hackett and James Henry Burke's 80 Years of Best Sellers, 1977), this is the most perceptive and not surprisingly, given Korda's literary abilities, which have led to his own run of bestselling books the most engaging. The engagement arises from Korda's erudite yet conversational tone, leavened with humor and smartly opinionated (e.