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Dirty Tricks: British Airways' Secret War Against Virgin Atlantic by Martyn Gregory

Dirty Tricks: British Airways' Secret War Against Virgin Atlantic

Martyn Gregory
568 pages
Virgin Digital
Jul 2010
Hardcover
Professional & Technical WSBN
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Richard Branson's Virgin Atlantic was valued at over £1.2 billion when he sold a 49% stake to Singapore Airlines in 1999. This was an extraordinary achievement for an airline that began life in 1984 with one plane. Virgin Atlantic became one of the world's top airlines only after surviving an incredible dirty tricks campaign by British Airways. Award Winning investigative jounalist Martyn Gregory exposed BA's secret war, and he reveals the full story in Dirty Tricks. Read more Continue reading Read less
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About this book
Pages 568
Publisher Virgin Digital
Published 2010
Readers 0

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Dirty Tricks: British Airways' Secret War Against Virgin Atlantic
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