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Marketing Plans: How to Prepare Them, How to Use Them by Malcolm McDonald

Marketing Plans: How to Prepare Them, How to Use Them

Malcolm McDonald
224 pages
Franklin Watts
Apr 1995
Paperback
Business & Investing WSBN
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Demonstrates how to conduct a marketing audit, discusses short- and long-term goals, and offers practical advice on strategy, advertising, sales promotions, pricing, and distribution
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About this book
Pages 224
Publisher Franklin Watts
Published 1995
Readers 0

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