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Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands by Nicholas Ind

Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands

Nicholas Ind
236 pages
Kogan Page Business Books
Jan 2004
Hardcover
Business & Investing WSBN
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""This is an inspiring book, a plea for the new approach -- one that does not just put the heart back into brand planning, but puts the brand back at the heart of the organization... It is fresh thinking, which may help you think differently about brands."" --- Marketing
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About this book
Pages 236
Publisher Kogan Page Business...
Published 2004
Readers 0

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