Home / Books / Business & Investing / Value for Money Marketing: A Guide to Measuring Marketing Performance (Marketing in Action Series)
Value for Money Marketing: A Guide to Measuring Marketing Performance (Marketing in Action Series) by Roddy Mullin

Value for Money Marketing: A Guide to Measuring Marketing Performance (Marketing in Action Series)

Roddy Mullin
288 pages
Kogan Page Business Books
Sep 2001
Paperback
Business & Investing WSBN
0
Readers
0
Reviews
0
Discussions
0
Quotes
This book is about accountability: controlling marketing budgets and ensuring that marketing activity produces measurable results.
Add to My Library Buy on Amazon Find in Library
Join the conversation

No discussions yet. Join BookLovers to start a discussion about this book!

No reviews yet. Join BookLovers to write the first review!

No quotes shared yet. Join BookLovers to share your favorite quotes!

Earn Points
Your voice matters. Every comment, review, and quote earns you reward points redeemable for Bitcoin.
Comment +5 pts Review +20 pts Quote +7 pts Upvote +1 pt
BookMatch Quiz
Find books similar to this one
About this book
Pages 288
Publisher Kogan Page Business...
Published 2001
Readers 0

More by Roddy Mullin

View All
Promotional Marketing: How to Create, Implement & Integrate Campaigns That Really Work
Promotional Marketing: How to Create, Implement & Integrate Campaigns That Really Work

Similar Books in Business & Investing

View All Similar
The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About by Mel Robbins
The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About
Mel Robbins
 The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About by Mel Robbins
The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About
Mel Robbins
 The 5 Types of Wealth: A Transformative Guide to Design Your Dream Life by Sahil Bloom
The 5 Types of Wealth: A Transformative Guide to Design Your Dream Life
Sahil Bloom
 The American Nightmare: How Inflation, Debt, and Banks Hijacked the American Dream by John (Coach JV) Vasquez
The American Nightmare: How Inflation, Debt, and Banks Hijacked the American Dream
John (Coach JV) Vasquez
 Abundance by Ezra Klein
Abundance
Ezra Klein
 The Psychology of Money: Timeless lessons on wealth, greed, and happiness by Morgan Housel
The Psychology of Money: Timeless lessons on wealth, greed, and happiness
Morgan Housel