Crashing the Borders: How Basketball Won the World and Lost Its Soul at Home

The game of basketball has gone global and is now the world's fastest-growing sport. Talented players from Europe, Asia, South America, and Africa are literally crashing the borders as the level of their game now often equals that of the American pros, who no longer are sure winners in international competition and who must compete with foreign players for coveted spots on NBA rosters. Yet that refreshing world outlook stands in stark contrast to the game's troubled image here at home. The concept of team play in the NBA has declined as, in the aftermath of the Michael Jordan phenomenon, the league's marketers and television promoters have placed a premium on hyping individual stars instead of teams, and the players have come to see that big-buck contracts and endorsements come to those who selfishly demand the spotlight for themselves.