Book Marketing from A to Z

Book Marketing from A to Z presents personal promotions from hundreds of authors throughout the English-speaking world, whose titles range from one to 100 in all genres. The problems of authors are universal. Be their publisher Random House or AuthorHouse, authors soon discover that book promotion is their responsibility. Arranged alphabetically into 35-40 promotional efforts, Book Marketing from A-Z is easy to navigate. Readers will also relate to the writers' pleasures and pitfalls, presented with honesty and humor. The book is certain to appeal to both novice and veteran authors, editors, publicists, publishers, ghostwriters and book coaches.