Negative Campaigning

These books provide a range of opinions on a social issue each volume focuses on a specific issue and offers a variety of perspectives, e.g., eyewitness accounts, governmental views, scientific analysis, newspaper accounts, to illuminate the issue. At Issue Negative Campaigning explores the effectiveness of negative campaign ads, whether or not negative campaigning has value, the effectiveness of fact-checking, and what fuels negative campaigning. Greenhaven Presss At Issue series provides a wide range of opinions on individual social issues. Enhancing critical thinking skills, each At Issue volume is an excellent research tool to help readers understand current social issues and prepare reports.,