Social Media Explained: Untangling the World's Most Misunderstood Business Trend

<b> The best-selling social media book of 2014!</b> Too busy to spend hours trying to learn the fundamentals of social media marketing? This is the book for you! Mark Schaefer, author of the best-selling books &quot;Return On Influence&quot; and &quot;The Tao of Twitter&quot; unravels the most misunderstood and confusing business trend in this fun and easy-to-read book. &quot;Social Media Explained&quot; explores the fundamental strategies and answers the biggest questions every business professional needs to answer before diving into a social media initiative! This is the <b>MUST-HAVE guide</b> for understanding the sociological and psychological drivers that make social media marketing work.