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The Wasted Half: How To Maximize Your Advertising Dollar by John Davis

The Wasted Half: How To Maximize Your Advertising Dollar

John Davis
120 pages
iUniverse
May 2001
Paperback
Business & Investing WSBN
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¥ Tips on major advertising pitfalls.¥ How to judge advertising creative.¥ Do you really need an agency?¥ How branding works and why.¥ How mega-agencies stifle ideas.
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About this book
Pages 120
Publisher iUniverse
Published 2001
Readers 0

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