Small Business Management: An Entrepreneurial Emphasis by Justin G. Longenecker

Small Business Management: An Entrepreneurial Emphasis

Justin G. Longenecker
828 pages
South-Western College Pub
Nov 1993
9th Edition
Business & Investing WSBN
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This text presents a thoroughly contemporary treatment of the startup and management of small firms. Strong emphasis is placed on entrepreneurial opportunities and the new-venture activities needed for the successful operation of small firms. Small Business Management is ideal for all business students, since a large percentage of them will work in small business at some point in their careers.
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About this book
Pages 828
Publisher South-Western Colleg...
Published 1993
Readers 0