International marketing management

International Marketing Management is a comprehensive, up-to-date introduction to international marketing designed for use in undergraduate or graduate courses in international marketing. Jain accurately portrays today's field with clarity and complete coverage to provide students with a managerial perspective, based on economic theory and practice. The text is noted for its excellent readability, documentation, and good use of charts, graphs, cases, and examples from the business world that hold the student's interest. Plus, the text thoroughly examines important topics of international marketing and how they relate to world wide environment, tactical and strategic issues, planning and control. This unique approach goes beyond a purely developed world perspective with illustrations and examples relating to Third World countries as well.