Mapping Strategic Thought

Describes recent empirical investigations on strategic management issues and demonstrates the use of mapping methods to illustrate and analyze managerial thought. Features an integrated approach to the study of managerial cognition and organizational strategy and explores why similar organizations respond to similar situations in different ways. Documents the procedures that can be used to ``map'' the mental representations of decision makers in the empirical work reported while it relates theoretical concepts to the banking industry, telecommunications, television companies, and others.