From Concept to Market: A Guide for New Production Development, Evaluation and Marketing

Offered here is a complete guide to bringing your idea for a product or service to market. Gary Lynn shows you how to document your idea, start your own company, and write a business plan and get financing. He also explains the licensing and patenting processes, contract manufacturing, distribution, pricing and marketing. The book is packed with examples of how the new product innovation process really works, and shows you step-by-step how to carry your idea through all phases of creating a new product. This guide will be invaluable as a business primer for the new entrepreneur, or as a checklist for the veteran marketer. The book will be of benefit to managers of small businesss and marketing personnel.