Marketing Apocalypse: Eschatology, Escapology and the Illusion of the End (Routledge Interpretive Marketing Research Book 2) by Jim Bell

Marketing Apocalypse: Eschatology, Escapology and the Illusion of the End (Routledge Interpretive Marketing Research Book 2)

Jim Bell
314 pages
Routledge
Sep 2003
Hardcover
Business & Investing WSBN
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The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.

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