The First Campaign: Globalization, the Web, and the Race for the White House

How the "flattening of the world" has transformed politics--and what it means for the 2008 electionThe 2008 presidential campaign will be like none in recent memory: the first campaign in fifty years in which both the Democrats and the Republicans must nominate a new candidate, and the first ever in which the issues of globalization and technology will decide the outcome.Garrett M. Graff represents the people that all the candidates want to engage: young, technologically savvy, concerned about the future. In this far-reaching book, he asks: Will the two major parties seize the moment and run the first campaign of the new era, or will they run the last campaign all over again?Globalization, Graff argues, has made technology both the medium and the message of 2008.