Electronic Empires: Global Media and Local Resistance

New communication technologies and the opening of global markets are transforming the world's media and cultural industries. Colonising the imagination of consumers worldwide, the virtual empires of the electronic age have a profound effect on national media systems and cultural sovereignty. This text centres on debates on globalization, the public sphere, and the potential of the Internet for empowerment. Exploring the question of whether media globalization is helping create a global public sphere, it offers alternative regional and gender-based perspectives on globalization, as well as an argued case for the relevance of a formulated thesis of media imperialism. Case studies offer examples of how the process of media globalization is being negotiated and resisted.