The first book by a Coca-Cola CEO tells the remarkable story of the companys revival Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the worlds leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa and Turkey. Isdell helped put out huge public relations fires India and Turkey, opened marketsRussia, Eastern Europe, Philippines and Africa, championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdells, and Cokes, story is newsy without being gossipy principled without being preachy.
