Changing the Conversation: Messages for Improving Public Understanding of Engineering by National Academy of Engineering

Changing the Conversation: Messages for Improving Public Understanding of Engineering

National Academy of Engineering
164 pages
National Academies Press
Jul 2008
1st Edition
Computers & Internet WSBN
0
Readers
0
Reviews
0
Discussions
0
Quotes
Can the United States continue to lead the world in innovation? The answer may hinge in part on how well the public understands engineering, a key component of the 'innovation engine'. A related concern is how to encourage young people - particularly girls and under-represented minorities - to consider engineering as a career option.Changing the Conversation provides actionable strategies and market-tested messages for presenting a richer, more positive image of engineering. This book presents and discusses in detail market research about what the public finds most appealing about engineering - as well as what turns the public off.Changing the Conversation is a vital tool for improving the public image of engineering and outreach efforts related to engineering. It will be used by engineers in professional and academic settings including informal learning environments (such as museums and science centers) , engineering schools, national engineering societies, technology-based corporations that support education and other outreach to schools and communities, and federal and state agencies and labs that do or promote engineering, technology, and science.
Join the conversation

No discussions yet. Join BookLovers to start a discussion about this book!

No reviews yet. Join BookLovers to write the first review!

No quotes shared yet. Join BookLovers to share your favorite quotes!

Earn Points
Your voice matters. Every comment, review, and quote earns you reward points redeemable for Bitcoin.
Comment +5 pts Review +20 pts Quote +7 pts Upvote +1 pt
BookMatch Quiz
Find books similar to this one
About this book
Pages 164
Publisher National Academies P...
Published 2008
Readers 0