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Essentials Of Marketing by Jim Blythe

Essentials Of Marketing

Jim Blythe
354 pages
Financal Times Management
Jul 2005
Paperback
Business & Investing WSBN
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Essentials of Marketing provides a concise overview of the techniques, supporting theories and strategic and tactical decision-making processes involved in marketing.
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About this book
Pages 354
Publisher Financal Times Manag...
Published 2005
Readers 0

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Consumer Behaviour
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Marketing Planning: Strategy, Environment and Context
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