Home / Books / Business & Investing / The Real Power of Brands: Putting Brands to Work in a Changing World (Financial Times)
The Real Power of Brands: Putting Brands to Work in a Changing World (Financial Times) by Stuart Crainer

The Real Power of Brands: Putting Brands to Work in a Changing World (Financial Times)

Stuart Crainer
224 pages
FT Press
Aug 1995
Hardcover
Business & Investing WSBN
0
Readers
0
Reviews
0
Discussions
0
Quotes
This text provides an introduction to brands and brand management and a practical guide to help the reader make the most from their brands, without losing out to their competition.
Add to My Library Buy on Amazon Find in Library
Join the conversation

No discussions yet. Join BookLovers to start a discussion about this book!

No reviews yet. Join BookLovers to write the first review!

No quotes shared yet. Join BookLovers to share your favorite quotes!

Earn Points
Your voice matters. Every comment, review, and quote earns you reward points redeemable for Bitcoin.
Comment +5 pts Review +20 pts Quote +7 pts Upvote +1 pt
BookMatch Quiz
Find books similar to this one
About this book
Pages 224
Publisher FT Press
Published 1995
Readers 0

More by Stuart Crainer

View All
Thinkers 50 Innovation: Breakthrough Thinking to Take Your Business to the Next Level
Thinkers 50 Innovation: Breakthrough Thinking to Take Your Business to the Next Level
 The Ultimate Business Library: 50 Books That Shaped Management Thinking (Ultimate Business Series)
The Ultimate Business Library: 50 Books That Shaped Management Thinking (Ultimate Business Series)
 FT Handbook of Management (3rd Edition) (Financial Times Series)
FT Handbook of Management (3rd Edition) (Financial Times Series)

Similar Books in Business & Investing

View All Similar
The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About by Mel Robbins
The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About
Mel Robbins
 The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About by Mel Robbins
The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About
Mel Robbins
 The 5 Types of Wealth: A Transformative Guide to Design Your Dream Life by Sahil Bloom
The 5 Types of Wealth: A Transformative Guide to Design Your Dream Life
Sahil Bloom
 The American Nightmare: How Inflation, Debt, and Banks Hijacked the American Dream by John (Coach JV) Vasquez
The American Nightmare: How Inflation, Debt, and Banks Hijacked the American Dream
John (Coach JV) Vasquez
 Abundance by Ezra Klein
Abundance
Ezra Klein
 The Psychology of Money: Timeless lessons on wealth, greed, and happiness by Morgan Housel
The Psychology of Money: Timeless lessons on wealth, greed, and happiness
Morgan Housel