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Total Innovation: How to Develop the Products That Your Customers Want (Financial Times/Pitman Publishing Series) by Stewart Bray

Total Innovation: How to Develop the Products That Your Customers Want (Financial Times/Pitman Publishing Series)

Stewart Bray
218 pages
Trans-Atlantic Pubns
Jan 1995
Hardcover
Business & Investing WSBN
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This text on innovation examines: how to develop products that customers will actually buy; how to implement a system to create the right product at the right price, at the right time; how to manage good ideas into action; and how to spot and scrap bad ideas.
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About this book
Pages 218
Publisher Trans-Atlantic Pubns
Published 1995
Readers 0

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