Environmental Marketing Management: Meeting the Green Challenge

Environmental Marketing Management provides a detailed academic study of the relationship between environmental concerns and the principles and practice of marketing. It looks at how aspects of marketing can be applied to developing and implementing greener strategies as well as how environmental issues must influence marketing decisions.The clear and easy-to-use style is enhanced by the use of illustrations and topical case studies making this book ideal for both students and marketing practitioners. The case studies are taken from a variety of well-known European organisations.